By David Jackson
OK, I belong to numerous discussion groups, and I've asked some folks,
but nobody had ever tried this idea. The band I'm in has a simple ash
gray T-shirt. We have I believe $5.50 in the shirt and we sell them for
$10. Not a bad deal. However, its a tough economy, and sales have been
slumping. I put a plan into action that worked so well, I can't help
but feel the next time I try it, I will fail miserably (just to even
things out). So what is it?
First I went to Office Max, and purchased a giant role of
raffle tickets. These are simple tickets that come in pairs of two,
with a distinct number for each pair. In between the first and the
second set, while my band was on break, I sold raffle tickets for $1
ea. What was I raffling off? My $5.5 T-shirt (my goal was to sell 10
tickets to get my usual profit). Here was my line:
With a T-shirt draped over my arm I began, "Hey how's it
going? Anybody here feeling lucky?"
-This got people's attention, some joked and thought I said "Do you
think you're going to get lucky..." I continued...
"I have raffle tickets that will get you in the running for a
T-shirt So for only a buck, you could win a shirt that normal sells for
$10."
-Not much of a sales pitch, but I had a room full of people to get to.
Here are some of the responses I got.
"Sure I hate these singles, give me THREE."
"Sure for a buck? Why not (then each of their friends followed
along).Do I have to be present to win? (Yes, but the drawing is in
about 10-15 minutes).
It was one person's birthday SO I GAVE HIM A TICKET. Then his
friends all purchased one.
Just before break, all the members went over and signed the
shirt with a permanent marker, and then we selected a ticket out of a
hat. Luckily the person who won, was the size of the shirt we signed
(note for next time, wait till the winner is there, and maybe have them
wear it while we sign it (could be a cheap thrill, or a sexual
harassment suit - woo hoo!). We sold 18 tickets in about 10 minutes. It
made people WAIT AROUND to see if they won, and we made $13 in profit
on ONE shirt. My plan was if I sold 20, I'd raffle of two. At this
point I am taking the profit realizing I will try this some night and
possible only sell three tickets. I guess we'll see. Here are some
final notes:
I almost sold a shirt for 10 when someone was looking at it.
BE SURE TO ASK THE CLUB OWNER IF THIS IS OK. As always explain
this in a fashion so they see how THEY will benefit (it will help stop
people from leaving in between sets).
I was the only person in my band participating. Just think if
everybody was pimping tickets?
I'm sure this would work with just about any item (CD's,
etc.),
It cost me a whole $7 for the role of tickets that should last
a long long time. TRY IT the hardest part was getting the nerve to walk
up to strangers and say, "Are you feeling lucky?."
Dave Jackson
Moderator
Musician's Cooler
www.musicanscooler.com
Author
Get Your Band Out of the Basement (and
keep them out of the asylum)
www.musicianlibrary.com
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