Xanga is one of the world’s biggest blogging platforms, with around 27 million users. The New York-based company launched in 1999 with a service that allowed users to share book and movie reviews. Since then, it has morphed into a full-blown blogging platform, but the reviews feature is still a big part of the community. According to the Hitwise stats for June 2006, Xanga is the third biggest social network in the US, with 3.81% of the market - it’s particularly popular with teens. However, Xanga trails behind Facebook (number 2) and MySpace (number 1). What’s more, Xanga is losing market share - it’s down from 5.29% of the market in April 2006. However, the company has built a devoted community and it’s innovating rapidly, adding new features every few weeks.
For musicians, there is a video aspect of it (much like youtube).
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